After the Leadership Summit at Singapore, I have always connected myself closely with Mozilla’s Campus Campaign (CC) initiative – the idea to tap students’ potential to bring about a change in behavior, to bring about change in policy at a massive scale and finally innovate through the process.
Mozilla’s brainchild comes at a crucial time – especially with respect to India, where IIT alums are becoming Ministers of State and students from JNU are evoking tremendous change in mindset of the entire nation. Considering this as testament to the power of students on college campuses, I set about my own planning sprint for Mozilla’s Campus Campaign which aims to take back the web, in ways you can only imagine!
Kochi, 18th March 2016
This took quite some planning and a consolidated effort from Kumaresan, FSA E-board and me. The idea here was to update the regional community (Mozilla Kerala) at Kochi about what I learnt at the Leadership Summit, unveiling the curtains on the big Campus Campaign and finally formulate a plan of action! Although this seemed far-fetched when I initially kicked off, I am happy to say that I accomplished all the 3 goals I met for myself and more!
Since this was a community meetup, we (Kumaresan & I) made into an invite only event – so that people who have been a part of the community for quite some time were the only ones turning up. After setting up a form, soliciting responses and filtering – we finally came up with a shortlist of attendees. These people were then invited to join us at Cochin University’s Hacker Space – a student driven center for innovation on campus. (I’d love to have one of those on my campus).
On 18th March the day of the meet-up, I reached the venue early just to ensure that I don’t go lost wandering around the huge campus, and as I make my entrance – I find this!
Yes, coincidentally the Arts Festival of Cochin University for 2016 was exactly on that very day! Talk about timing. Anyways, I had my work cut out for me at the Hacker Space. Since I reached well in advance – I was able to understand how the space worked, who is involved, etc from Shibin another amazing Mozillian from the community.
As the meet-up’s starting time neared, we had a slow trickle of community members and around 5 we had a full house of 25 people – our target! Yay. The audience was majorly FSAs (Firefox Student Ambassadors), with some participation from the Reps at Kochi. I first went on to introduce myself, tell them what I do and why I am there all the way from Bangalore – to talk about the CC in length and along with them, chalk out an amazing plan. I used my slide-deck on Mozilla inspired by Brian King to get the ball rolling, later talked about my own experience at the Leadership Summit and then moved on to pitch the CC.
I talked specifically about the three goals as part of the campaign, specifically with reference to the Indian context.
- Policy change
- Behavior change
- Technology & innovation
Later, we split into groups to discuss more on the tasks that would click in each college and when would be the best time to conduct it. Here’s Kumaresan taking the lead in one such group activity.
— Abhiram Ravikumar (@abhi12ravi) March 17, 2016
We re-grouped and shared our notes and it turns out mostly our thoughts were the same. I’ve listed them all out on the etherpad here! For those of you who don’t know – Mozilla Kerala is fragmented into 3 zones, the Trivandrum community, Kochi community and the Calicut community. After a rough estimate of 5 colleges per sub-community, we’d be looking at 15 active campuses during the campaign. Taking into the consideration the exam as well as holiday schedule at Kerala, this is a tentative timeline we’ve drawn up:
- April second week – finalize 2-3 contacts in each campus
- Through April – decide strategies & fix outcomes
- April end & May – contact over e-mail (exams)
- June second week – Campaign kick-off!
Post this, we had amazing burgers waiting for us and more importantly, 7up – that did a good job of quenching my thirst!
Personally, I think this was a very crucial meeting with the up-coming CC and some amount of restructuring is necessary and I believe I was able to drive the message across – about why taking back the web is necessary. And we will!